A report out of Nielsen says that organic food is reaching more people while overall prices are coming down.
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A report out of Nielsen says that organic food is reaching more people while overall prices are coming down.
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In the 2nd quarter of 2017, sales of organic fruit in U.S. grew by 12% while the organic berry category surged by nearly 15%.
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With demand for organic produce continuing to surge, the supply gap is growing larger as well.
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At last week’s NOSB meeting, Consumer Reports released findings from its research which indicates that animal welfare standards are very important to organic shoppers.
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In another promising data point, the USDA said that the number of certified organic operations in the U.S. grew 13% to 24,650. Globally, that number reached 37,032.
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Growing 3.4% from the previous year, the number of American homes that buy organic items continues to be incredibly high. Interestingly, North Dakota had the highest percentage of any state in the U.S.
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Based on recent studies, millennials are becoming a the main driver of growth in organic — a very important and promising trend for the industry.
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Organic continues its explosive growth in the U.S. fruit and vegetable categories, with berries and bananas leading the way.
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Last year, organic acreage grew 20%, to 4.4m acres but most of that growth was due to one farm in Alaska. So, the numbers are deceiving and don’t address the real supply issues we are facing.
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The Organic Trade Association has just released a new Global Trade Guide, which provides comprehensive and up-to-date market, policy and trade information on global organic markets.
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