Advertisers should “avoid conflating” regenerative farming approaches with organic practices, the UK Advertising Standards Authority has told brands.
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Advertisers should “avoid conflating” regenerative farming approaches with organic practices, the UK Advertising Standards Authority has told brands.
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In a study commissioned by IFOAM Organics Europe, expanding organic agriculture — in line with the EU’s 25%-organic-by-2030 target — would lead to a significant reduction in pesticide use and risk across the European Union.
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With sponsors such as Syngenta and Nestle, the Regenerative Agriculture & Food Systems Summit faced real backlash.
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