Buying the intellectual property of this legacy soda brand, with plans to turn it into a healthy beverage, was a very smart move. Here are my two thoughts on it.
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Buying the intellectual property of this legacy soda brand, with plans to turn it into a healthy beverage, was a very smart move. Here are my two thoughts on it.
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One of the smartest acquisitions I have seen in the beverage space.
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Huge congrats to CEO Bob DeBorde — who has taken the brand to unprecedented heights — and to founders Jeff Church, James Brennan and Eric Ethans on the sale of the company to Paine Schwartz Partners. What Suja Organic accomplished is incredibly impressive. Not only did it play a leading role in taking cold-pressed organic juice to the masses, but it thrived in an extremely competitive category. An amazing run so far and much more to come.
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A great profile of Suja and its CEO Jeff Church, as the company’s investment in infrastructure gives it tremendous agility to roll out new products and expand into different categories.
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