Kraft has acquired the organic and natural paleo brand Primal Kitchen, which is expected to generate $50M in sales this year.
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Kraft has acquired the organic and natural paleo brand Primal Kitchen, which is expected to generate $50M in sales this year.
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With many other Big Food companies having already launched venture capital arms, Kraft Heinz is following suit and has introduced Springboard to seek out promising organic, natural and health start-ups.
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