In a bid to encourage other brands to purchase crops from farmers who are transitioning to organic, Kashi and QAI have created an open-source protocol to make the whole process easier.
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In a bid to encourage other brands to purchase crops from farmers who are transitioning to organic, Kashi and QAI have created an open-source protocol to make the whole process easier.
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Since the program started two years, Kashi is currently helping 15 farmers — up from 4 farmers only two years ago — become certified organic and more than 4,200 acres will supply certified transitional crops to Kashi in 2018.
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Despite the fact that the organic industry is booming and Transitional Organic programs are in place, real hurdles remain in getting U.S. farmers to switch to organic.
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In a move to further support farmers who are transitioning to organic, Kashi has just rolled out a new line of Transitional Certified nut butter bars.
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In acquisition news this week, Kashi looks to expand its presence in the energy bar category by taking our Pure Organic.
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