A scan of the QR code allows access to a range of information about the product lifecycle, including its origin, date of harvest, any analysis results, obtained certificates and the path it has traveled.
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A scan of the QR code allows access to a range of information about the product lifecycle, including its origin, date of harvest, any analysis results, obtained certificates and the path it has traveled.
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French retailer Carrefour said the initiative is in response to consumers’ growing desire for transparency when it comes to the provenance of its organic products and the production methods used.
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Carrefour announced that it is testing cardboard for its organic containers, something that could save the company from using 2,000 pounds of plastic per year.
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Major French retailer Carrefour is joining up with other with food companies, including Danone, to launch “MiiMOSA Transition”, a crowdfunding project to help farmers switch to organic farming.
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In a quest to grow its organic food business, French retailing giant Carrefour has named Danone CEO Emmanuel Faber to a special advisory committee.
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Carrefour has purchased So.Bio, a regional organic food retailer in France, with the goal of expanding this concept throughout the country.
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