Explaining a novel agricultural method is one thing.
But doing so in a way that touches an emotional chord so deeply that it compels you to rethink your business is something entirely different.
Yet, that is precisely what the new documentary Kiss the Ground accomplishes and why it is so compelling.
The film takes on “regenerative agriculture” — a term that has been increasingly used in the food sector over the past few years. Despite its growing ubiquity, there is real debate as to how many people actually can define this method of farming, including those in the organic industry.
Implementing these strategies will deliver a massive win for all of us. Most notably, carbon is pulled out of the atmosphere and put into the ground, thereby cooling our planet and serving as a solution to our climate crisis. It will also result in more resilient and healthy soils while drastically improving profitability for farmers, the movie explains.
For the filmmakers, this documentary posed many challenges, including personal ones.
“When we started this project seven years ago, we were asking ourselves whether it was the responsible thing to have children or not,” said Rebecca Tickell, who made this movie with her husband Josh. “It was bleak and scary, and we were concerned. But we learned that the answer to regenerating the earth was right under our feet, and this information was very liberating. We started eating a regenerative diet and our health improved, and we saw real-life benefits as to what regenerative can do. Within the last seven years, we have had two kids.”
Despite the film’s ominous warnings about the state of the planet and that we only have a limited time-frame to reverse global warming, we are not faced with a doom and gloom scenario. In fact, it is quite the opposite.
“Even though this has been a dark year, there is real hope, not false hope,” said Josh Tickell. “Regenerating the earth can be done. Just look at the Loess Plateau in China, as we showed in the film, where there was no topsoil and no subsoil. A few decades later, the fact that an entire ecosystem had been rebuilt speaks to the power of regeneration. It is astonishing.”
IT IS UP TO ALL OF US
While the movie eloquently explains what regenerative agriculture is and gives us hope that the tenuous state of our climate can be reversed, the film should be spurring us into immediate action.
Specifically, all organic stakeholders must develop a regenerative strategy.
Not only is this the responsible thing to do for our planet, but it is a smart business decision. As consumers begin to truly understand regenerative farming and its importance to personal and global health, they will prioritize brands that are sourcing regenerative organic ingredients or are Regenerative Organic Certified.
The big takeaway from Kiss the Ground is that having a regenerative strategy is no longer a “nice-to-have.”
It is an imperative.
Yet, it will require everyone to look in the mirror and ask themselves, “What am I doing to help?”
(The filmmakers — Rebecca Tickell, Josh Tickell)
Kiss the Ground is now available on Netflix.
Max Goldberg, Founder
Very cool! General Mills partnered with the South Dakota farm to invest in the transition to organic and then agreed to source organic wheat from 10,000 acres for its Annie’s Mac & Cheese pasta products.
In an interview with Bloomberg, Whole Foods Market CEO John Mackey said that online sales have surged during the pandemic and some of those shoppers will return to stores when they feel safe again.
Led by Robyn O' Brien, Don Shaffer and David Haynes, rePlant Capital will make loans to regenerative and organic farmers, all with the goal of improving soil health.
The Democratic presidential candidate supports a zero-emissions goal for ag and wants to incentivize carbon markets, but his platform makes no mention of animal agriculture or organic farming.
Just like Tablas Creek, many other wineries -- and organic brands -- will be seeking the Regenerative Organic Certified label.
Stakeholders fear organic food exports will be banned if mutual recognition is not agreed upon between the UK and EU by December 31, 2020.
According to SPINS data, the Glyphosate Residue Free certification market has reached $204 million, an increase of 58.2% over the previous year.
The EPA announced the final interim decision reauthorizing the use of the toxic pesticide atrazine in the majority of U.S. states., a decision that does not provide protections for public health or endangered species.
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