An important development to get ROC products in the hands of many.
A critical development to help provide transparency as to how organic produce is grown.
After a long wait, Regenerative Organic Certified (ROC), the new organic certification add-on label, is set to publicly launch.
The Regenerative Organic Certification, a widely acclaimed initiative in the industry, is making very significant progress. In today's letter, I give an update on the pilot program, talk about its new executive director, and discuss when we should expect to see ROC certified products in the marketplace.
As the world rejoiced about the $289M court ruling against Monsanto, there are serious implications for organic food brands. The question is whether they are ready to handle growing consumer awareness about glyphosate.
Arguably, regenerative will be the most important theme in the organic industry for the next ten years because our environment, our farms and our food supply are so dependent on soil becoming healthier. Given its importance, organic brands need to take into account two specific considerations when marketing regenerative products to consumers.
Out of frustration at the National Organic Standards Board and its unwillingness to ban hydroponics from organic, The Real Organic Project has been formed. Learn who is behind it and why it intends to bring back the true interpretation of the organic program.
A brand new Glyphosate Residue Free certification has been launched by The Detox Project, one of the most respected organizations in the space. Here is a discussion about what this program is trying to achieve, how it works, and how it could impact the industry. My best advice is for organic food companies be fully prepared for consumers to...
A trend that I have been thinking about for several years is now finally starting to gain some traction: glyphosate-free certification. In today's Organic Insider, I discuss what it is and what it means for the industry.