The grocer’s own brands are playing a key role in helping the company connect with value-focused shoppers and boost its long-term profitability, its CEO said.
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The grocer’s own brands are playing a key role in helping the company connect with value-focused shoppers and boost its long-term profitability, its CEO said.
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Albertsons will accept – to an extent – price increases that several large CPG players have warned in recent weeks are coming down the pike.
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Albertsons has teamed up with venture capital firm Greycroft to invest in and develop grocery-related technology companies.
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For its re-brand of Open Nature, Albertsons invited customers to build their “ideal natural brand,” including the logo and the aesthetics of the package design.
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To make it easier for online shoppers to find organic and natural items, Albertsons has launched O Organics Market on Instacart.
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Facing increased fees and new restrictions on brokers, brands are looking at other distribution outlets and are finding a very welcome reception at chains such as Kroger and Albertsons.
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In an attempt to connect brands directly with consumers, Albertsons intends to roll out a marketplace this summer, which will help shoppers discover hard-to-find food, health and wellness products.
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With more than 1,000 USDA certified organic products, O Organics has generated $1 billion in revenues and expects to introduce another 500 organic products in 2018.
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