The organic industry just received another harsh reminder — unless we truly deal with our problems, the integrity of the organic seal will only suffer further damage.
With The Washington Post’s investigation of Aurora Dairy in the rearview mirror — and largely ignored by the USDA — the dairy scandal that we are now facing is Natural Prairie Dairy, a 14,000-head organic dairy in Texas.
The Animal Recovery Mission (ARM) released undercover video of animal abuse taking place at Natural Prairie Dairy, a farm that supplies product for organic store brands around the country at Target, Costco, Safeway, Kroger and Publix, and soon at Meijer. Among other things, ARM reported that cows were being kicked, hit with shovels, stabbed with screwdrivers, inhumanely tied, left in uncomfortable positions for hours, and falling into cesspools while almost drowning.
Due to this video footage, Kroger announced that it has suspended milk deliveries from the Texas-based organic dairy until an investigation is complete.
“It is a very grim story whenever animals are treated like this,” said Dave Chapman, Executive Director of The Real Organic Project. “What is just as alarming to me is that this is obviously a huge CAFO certified as organic. These people should not only be arrested for animal cruelty, but their farm should be de-certified as organic and the organic certifier should be de-certified as well.”
For several years, The Cornucopia Institute has been banging the drum about organic factory farms, a plea which has mostly fallen on deaf ears by government regulators. As a result, these organic mega-dairies are flourishing and have been allowed to operate on an unlevel playing field, which has had the effect of helping to drive down the price of organic milk and pushing many small family dairy farms into insolvency.
Additionally, the USDA has demonstrated a complete inability to establish a clear and consistent set of rules when it comes to organic dairy — most notably, the origin of livestock rule. This has left both politicians, including Rep. Chellie Pingree (D-ME), and industry leaders apoplectic.
Melissa Hughes, General Counsel and Chief Mission Officer at Organic Valley, called out one USDA accredited organic certifier, Idaho State Department of Agriculture, and said that its “egregious interpretation of how livestock (dairy) achieve organic status……is a new level of inconsistency we have never seen in 30 years of organic dairy.”
With the industry in a “race to the bottom” to offer shoppers the lowest possible prices, the question is whether buyers at the biggest retailers can set the tone and demand better, more comprehensive standards — above and beyond just the USDA organic seal.
If they do not do this, they could very well suffer the consequences, as their private-label organic milk brands will be viewed as untrustworthy in the eyes of consumers.
And it is precisely these consumers who have the power to drive badly-needed change in our industry.
“There are 35 million people who regularly buy organic in America. If we can just get one million of these people to go to every supermarket in America and demand answers to — Are these eggs from a CAFO? Are these berries hydroponic? Is this organic milk from a factory farm? — we will win in a week. Everything will change,” put forth Dave Chapman.
This Natural Prairie Dairy scandal is also further validating the need for the two impending add-on labels to the USDA organic seal — The Real Organic Project and Regenerative Organic Certification, two private certifications that prohibit factory farms and hydroponics.
While no one can expect the USDA to be perfect and there will always be bad actors in the system, the truth is that serious flaws in the organic program have been tolerated for far too long, with little indication from the USDA that meaningful change, in the form of strict enforcement or new rulemaking, is on its way.
As such, it is in the hands of organic consumers to demand something different.
While it will not be easy, the good news is that it is absolutely possible.
In my decade of writing about organic, I believe that there are very few people who articulate food in a more approachable, easy-to-understand way than Maria Marlowe, a Real Food Evangelist and author of the excellent book The Real Food Grocery Guide.
In our conversation, Maria discusses her own health challenges with food during her teenage years, the importance of being a body detective, the biggest mistakes people make with food, and the one food that people should eat every single day.
Not only will this episode with Maria Marlowe help people better understand the intricacies of food, but listeners will also get some very sage advice that Maria’s grandmother shared with her at a very early age.
Max Goldberg, FounderCollaborate // Contact
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To learn more and to leave a comment, click HERE.
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* If you missed last week’s newsletter about the potential for gene-edited crops to be allowed in organic, I urge you to share it with your network.