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Top Strategist Greg Fleishman on Developing a Strong Brand Identity and The Keys to a Successful Product Launch

Greg Fleishman, co-founder of Purely Righteous Brands and the most sought-after brand building consultant in the organic food industry today, talks about what it takes to successfully launch a product and how brands fail to develop a strong identity.

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Max Goldberg, Editor


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This Week's News Items

Weekly News Summaries

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This Week's Linked Articles: 10 items
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  • 'Organic Food Against Climate Change' …
  • National Academies of Science Acknowledges Conflicts of …
  • Facing an Oversupply of …

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This Week's Quick Hits

Quick Hits

This Week's Quick Hits: 4 items
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* This Friday and Saturday in New York City, the Organic...

* Legendary organic restaurateur Nora Pouillon of Restaurant Nora in Washington...

* Signed by 334 certified organic beef, pork, dairy, and poultry...

… and more for Organic Insider subscribers.

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