Delivering the week’s top organic food news
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Organic & Natural Health Association -- Why Brands Should Know About it

We take an in-depth look at the Organic & Natural Health Association -- a trade association that is in clear alignment with the most progressive brands in the organic food industry today.

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Max Goldberg, Founder

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Rebrands of Organic Products

Rebrands of Organic Products

Once Upon a Farm Baby Food

Once Upon a Farm completed a packaging redesign which prominently highlights the organic, farm-fresh ingredients used in each baby food blend on the front of every pouch. The goal was to better communicate the product offering and to have them “pop” on the refrigerated shelf.

Tolerant Pasta

Tolerant recently introduced a reformulation of its organic chickpea pasta, now made with 100% organic chickpeas and 20 g protein per 3.5 oz. portion. Simultaneously, the company completed a brand redesign, which highlights Tolerant’s mission — to provide simply genuine food made from plants.

Once Again Nut Butter

This month, Once Again Nut Butter is introducing new designs for its logo and packaging. While staying true to the brand’s authenticity and passion for sustainability, the goal of the contemporary look and feel is to grab consumers’ attention and increase the product’s “shopability.”


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This Week's News Items

Weekly News Summaries

Photo via Reuters

This Week's Linked Articles: 9 items
Sample Headlines include:

  • Nature's Path Gets Green Light for Breathtaking New …
  • Your Super Closes a $5M …
  • Cases of Organic Fraud in the U.S. Call Attention to …

… and more for Organic Insider subscribers.

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This Week's Quick Hits

Quick Hits

This Week's Quick Hits: 5 items
Samples Include:

* Whether you are in favor or against Starbucks founder Howard...

* The video ad for the GMO-Arctic Apple that doesn’t...

* Whole Foods has launched an organic bone broth bar at...

… and more for Organic Insider subscribers.

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