Hello Friends,
In case you missed them, I recently put up My Top 5 Organic Food Trends for 2017 (mine) and Top Pressed Organic Juice Trends for 2017 (from other people).
When I analyze these two sets of predictions, along with several of the stories listed below, a few things come to mind as it relates to organic food companies.
1) This movement towards “smaller” is really starting to take hold – smaller bottles of juice, smaller bags of snacks, smaller pouches of superfoods. Most likely, this is driven by consumers’ desires for lower prices. However, as we are constantly moving from place to place, travel-sizes and portable nutrition are important factors as well.
I recently spoke with the founder of a pressed organic juice company who saw a 40% increase in velocity when he dropped his bottle size 20%.
Definitely consider “smaller” in your next round of product development.
2) The word “evolve” also comes to mind. Organic food companies must constantly be thinking about how they are going to evolve – because the world is changing every single day.
For example, Millennials, as pointed out below, want to experience food in a very different way than people in their 40s.
And evolving means going beyond making slight improvements to the core product. It is about evolving the relationship and communication with consumers, enhancing the brand messaging, and building a presence in the community.
A quote that I love is that “You can’t win this year’s Indy 500 with last year’s car.”
Before I sign off, I wanted to share with you the organic superfood latte from The End in Brooklyn that I had on Sunday. Just gorgeous.
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Wishing you a great week! 
Max Goldberg, Founder |
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