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Ashwagandha, the Adaptogenic Herb, is Showing Up More and More on Supermarket Shelves

Known as one of the most revered ancient herbs in Ayurveda and referred to as the “Indian ginseng”, ashwagandha is really starting to take hold in the organic industry, and it has become quite noticeable how often brands are using it in their products. Wanting to get more insight into this herb, particularly from a marketing standpoint, I spoke with Palo Hawken, founder of the super-hot brand REBBL and one of the earliest people to bring an organic ashwagandha drink to a wide audience.

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Max Goldberg, Founder

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