Organic fresh produce sales continue to grow at a very rapid rate, with bananas as the dominant category for volume growth.
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Organic fresh produce sales continue to grow at a very rapid rate, with bananas as the dominant category for volume growth.
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A recap of last week’s New England Organic Produce Conference in Massachusetts.
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At last month’s Organic Grower Summit in Monterey, CA, Nielsen Vice President Brian Lechner said that organic represents 14% of all sales in the produce department and is outpacing conventional produce growth by a factor of five to seven times.
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At the Organic Produce Summit, it was predicted that shoppers will soon be asking about glyphosate testing and the health of the soil when making purchasing decisions.
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According to a report released by the Organic Produce Network and Nielsen, sales of fresh organic produce items reached almost $5 billion in 2017, an 8% increase from the previous year.
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Beginning on December 27th, the salad bars at Whole Foods will feature root-to-stem vegetables and superfoods, including blueberries, wakame seaweed, turmeric sweet potatoes, broccoli florets, flax seeds, superfood salad dressing and power greens.
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At the first-ever Organic Grower Summit in California, it was standing-room only at the breakout session discussing cannabis.
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Matt Seeley, CEO of the Organic Produce Network, talked about market dynamics, opportunities and challenges in the organic produce sector.
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