Organic Insider Newsletter Archive

Greg Fleishman, co-founder of Purely Righteous Brands and the most sought-after brand building consultant in the organic food industry today, talks about what it takes to successfully launch a product and how brands fail to develop a strong identity.

As we enter the second week of Jana Partners and its allies acquiring a near 9% stake in the company, a few interesting developments have been revealed. However, a significant flaw in the hedge fund's strategy remains.

Yesterday, it was disclosed that activist hedge fund Jana Partners and several allies have taken a 9% stake in Whole Foods Market, and The Wall Street Journal reported that Jana “wants the chain to improve its technology and operations to better compete with larger rivals, shake up its board and find out how much a potential bidder might be...

In breaking news, CNBC and other outlets are reporting that activist hedge fund Jana Partners has taken a 9% stake in Whole Foods Market. The question now is: will the company be put on the auction block?

This past week, French-based Danone announced it has reached an agreement with the U.S. Department of Justice (DOJ) to sell its entire stake in Stonyfield, a requisite to get approval for its $12.5 billion acquisition of WhiteWave Foods. We take a look at potential suitors and how Stonyfield could expand its product line.

For my commentary this week, I talk about the number one mistake that I see many organic food companies making and bring in one of the sharpest and most innovative minds that I know -- Zak Normandin, former founder of Little Duck Organics and is now the founder of Dirty Lemon (not organic). His beverage company does 100% of its sales online and...