Delivering the week’s top organic food news
7.31.2024
100% Non-GMO

The Benefits of Organic Produce Start and End with the Soil

(Photo courtesy of The Organic Center)


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An excellent new report from The Organic Center called The Benefits of Organic Produce — and funded by Organically Grown Company — looks at 85 research studies from the last three decades and gives us an overview of just how advantageous organic farming is to society.

And as the report accurately states, “In organic farming, building soil health is a fundamental tenet.”

A few highlights, as they relate to nutritional superiority.

  • Organic apples have higher levels of antioxidants than conventional apples — 66% more flavonols and 31% more phenolic acids.
  • Organic green beans, aided by their longer shelf-life, contain more potassium, magnesium, sodium, calcium, iron and zinc than non-organic green beans.
  • Organic lemons have 20 to almost 40% more of three of the most common aroma-inducing compounds than non-organic. Aroma is a primary indicator of food quality.

Other highlights, as they relate to human safety and soil health.

  • The levels of glyphosate in human urine dropped by over 70% after switching to an organic diet for only one week.
  • A long-term research study at Rodale Institute found that yields in organic plots are 40% higher than those in conventional during times of drought, a strong indication of soil health.
  • Organic apple production increases species richness in the soil by 38% compared to conventional farming, creating the possibility of retaining rich ecosystems while producing high yields.

THE SAME IN NAME ONLY

All of the studies that the co-authors, Peter Rubin and Amber Sciligo, PhD, looked at were comparing soil-grown organic vs. soil-grown conventional.

Yet, hydroponically-grown organic fruits and vegetables are showing up more and more in produce aisles — a production method that is allowed by the USDA’s National Organic Program even though it does not foster soil fertility, a key requirement of the Organic Foods Production Act of 1990.

“Hydroponics are taking over organic berries and tomatoes, and they are now moving into many different organic leafy greens, cucumbers, herbs and peppers in a very aggressive way,” said Dave Chapman, co-director of the Real Organic Project. “It is becoming very challenging, if not impossible, for shoppers across the country to find soil-grown, organic berries and tomatoes at a supermarket.”

One can easily conclude that organic hydroponics will fail to regenerate the soil or improve biodiversity, but given the dearth of studies comparing hydroponically-grown organics to soil-grown organics, it is hard to definitively state the nutritional disparity between the two. However, even if macronutrient levels were relatively comparable, hydroponics is grown without the microbiome, intelligence and energy of soil, which may not be measurable or fully understood by humans.

And it is precisely this rich, vital soil that makes organic what it is — an evolutionary system perfected over hundreds of millions of years and something that cannot be replicated in a bucket filled with water and drip fed nutrients.

We, as an industry, need to ask ourselves — do we want our organic produce to deliver all of the nutritional, human safety and environmental benefits that are spelled out in this report?  Or, are we okay with tolerating a soil-less system that delivers something vastly different?

Even though soil-grown and hydroponic are both labeled “organic,” they are just not the same.

With gratitude,

Max Goldberg, Founder

This Week's Quick Hits

Quick Hits

* On Tuesday, August 13th, we will be holding the first of our monthly Organic Insider+ Community Calls, an opportunity to network and promote your products.


* Dr. Bronner’s marks 5 years of global giving through the All-One International Initiative.


* Industry veteran and best-selling author Doug Evans has launched The Sprouting Company, which offers USDA certified organic and glyphosate-tested sprouting kits.


* Thrive Market has unveiled new quality standards, which means that all 5,500 products across the site are 100% non-GMO, free of 1,000+ restricted ingredients, ethically sourced and shipped using carbon-neutral shipping only.


* GreenOnyx, with its AI-controlled, fully automated and autonomous Quantum Farming method, has received the Non-GMO Project verification, adding to its CleanScan and Glyphosate Residue Free certifications.


* Patagonia Provisions has launched tinned sardines in three flavors — Coconut Curry, Extra Virgin Olive Oil, and Tomato Sauce with capers and olives.


* Daily Harvest has also launched two new items — Butternut Squash + Cauliflower Mac n’ Cheeze and Sesame Fried Rice + Edamame.


* Alan Lewis on how the GMO 2.0 industry views the world.


* Elizabeth Whitlow of the Regenerative Organic Alliance and Anne Ross of The Cornucopia Institute have both joined IFOAM North America’s board of directors.


* M2 Ingredients highlights recent ex vivo studies for mushrooms on gut health.


* Eileen Fisher is already using 100% organic cotton in its line and is now working toward Regenerative Organic Certified®.


Behind the Rebrand with De La Calle

Behind the Rebrand with De La Calle

BEFORE
AFTER

3 Questions with Alex Matthews, Co-Founder of De La Calle 

What were you hoping to accomplish with the rebrand?

We always knew that Tepache was a new idea for the U.S. market when we started the company back in 2019. Our original positioning was Tepache as a “Fermented Beverage of Mexico” — with its delicious flavors and rich history, both steeped in tradition.

That is all still true today. However, the rebrand of Tepache as a “Modern Mexican Soda” allows us to appeal to a far greater audience.

What was the strategic thinking that led to this repositioning?

Even though consumers love the Tepache story, it wasn’t enough to distinguish De La Calle’s true value proposition in the marketplace. Additionally, we were not communicating about our beverage in the optimal way to the Mexican-American audience.

These individuals know traditional sodas, and De La Calle is the perfect alternative to Mexican Cola, Fanta and Jarritos because we are lower in sugar, lower in calories and USDA certified organic.

Prior to De La Calle, there was no alternative to these traditional choices. So, we are proud to now finally offer this large and growing consumer base something that is steeped in heritage but also offers a better-for-you option to sugar-laden alternatives.

Along with new messaging and visual identity, how else are you repositioning the brand?

As part of the repositioning, we have lowered our price point to make our sodas more accessible to all. Yet, in doing so, we have remained steadfast in maintaining our USDA organic certification. When you look across all of the better-for-you soda options marketed to the Mexican-American community, De La Calle continues to stand out as the only organic option.

This Week's News Items

Weekly News Summaries

First Course
Rodale Insitute

USDA Secretary Tom Vilsack visits Rodale Institute for its Annual Farmer Field Day

Rodale Institute needs to be a must-stop visit for every USDA secretary, and Secretary Vilsack's time there was a very positive development for our industry.

The Packer

Despite Inflation, U.S. Organic Produce Sales saw Positive Growth in 2023

By Tina Caputo

According to total U.S. multi-outlet data from market research firm Circana, 2023 sales reached $8.3 billion, up 1.4% from the previous year, and volume sales grew 0.7% to 2.8 billion pounds.

Bloomberg

Manna Tree take a Majority Stake in Verde Farms

By Valida Pau

Manna Tree Partners, a Denver-based private equity firm focused on health investments, has acquired a majority stake in organic beef producer Verde Farms.

Second Course
Center for Food Safety

Center for Food Safety demands EPA Take Action over PFAS 'Forever Chemicals'

Center for Food Safety submitted a groundbreaking petition to the EPA, urging immediate action to address the presence of per- and polyfluoroalkyl (PFAS) substances in pesticides and pesticide containers.

Food Dive

Califia Farms acquires Uproot, a Plant-Based Milk Dispenser System

By Elizabeth Flood

Uproot is expected to allow Califia to reach more consumers by expanding its presence in food service locations.

Third Course
Organic Voices

White Paper: Concerns Over Regenerative Agriculture Labels

By Zuri Allen

According to Organic Voices, experts and scientists are deeply concerned that many methodologies employed by non-organic regenerative certification programs lack the objectivity and integrity that both consumers and retailers expect.

Food Dive

Mintel: Food and Beverage Innovation Plunges Nearly 50% Since 2007

By Christopher Doering

The market research firm said 26% of new products between January and May 2024 were genuinely new products compared to 50% in 2007.

Maine Public

MOFGA sues EPA over PFAS sludge

By Kaitlyn Budion

The Maine Organic Farmers and Gardeners Association (MOFGA) is suing the EPA for allegedly failing to regulate the spread of sludge contaminated with PFAS.


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This Week's Quick Hits

Quick Hits

* On Tuesday, August 13th, we will be holding the first of our monthly Organic Insider+ Community Calls, an opportunity to network and promote your products.


* Dr. Bronner’s marks 5 years of global giving through the All-One International Initiative.


* Industry veteran and best-selling author Doug Evans has launched The Sprouting Company, which offers USDA certified organic and glyphosate-tested sprouting kits.


* Thrive Market has unveiled new quality standards, which means that all 5,500 products across the site are 100% non-GMO, free of 1,000+ restricted ingredients, ethically sourced and shipped using carbon-neutral shipping only.


* GreenOnyx, with its AI-controlled, fully automated and autonomous Quantum Farming method, has received the Non-GMO Project verification, adding to its CleanScan and Glyphosate Residue Free certifications.


* Patagonia Provisions has launched tinned sardines in three flavors — Coconut Curry, Extra Virgin Olive Oil, and Tomato Sauce with capers and olives.


* Daily Harvest has also launched two new items — Butternut Squash + Cauliflower Mac n’ Cheeze and Sesame Fried Rice + Edamame.


* Alan Lewis on how the GMO 2.0 industry views the world.


* Elizabeth Whitlow of the Regenerative Organic Alliance and Anne Ross of The Cornucopia Institute have both joined IFOAM North America’s board of directors.


* M2 Ingredients highlights recent ex vivo studies for mushrooms on gut health.


* Eileen Fisher is already using 100% organic cotton in its line and is now working toward Regenerative Organic Certified®.


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