Bitsy’s Brainfood
May 6, 2017
Job Type


Company Description: At Bitsy’s, we’re on a mission to make great organic food that starts with a simple belief – healthy bodies and healthy minds are connected, and learning to eat smart should be fun at every age! As moms and educators, we work every day to make mega-delicious and ultra-nutritious foods for ALL kids.  For us healthy means celebrating the foods we want our kids to eat (we're not hiding any carrots around here). Our growing assortment of organic Smart Cookies, Smart Crackers and Cereal are made with the flavors kids love and the nutrients they need.  Why can’t kid snacks with nutritious veggies, whole grains and real ingredients be delicious and fun and educational all in one?!  Let's empower kids to choose healthy, to want the good stuff at snack time, lunch time, any time.

Job Responsibilities:

  • Cultivate and maintain relationships at the store level to help market and promote the Bitsy’s Brainfood brand. Coordinate and execute in-store merchandising opportunities including but not limited to store promotions, order taking, off-shelf placement, setting up displays, shelf maintenance and enhancement.
  • Organize and conduct in-store Whole Foods Market demonstrations- up to 4 times a week at high-traffic times. Coordinate with WFM team lead/member to obtain regional WFM guidelines and to create monthly schedules. Engage and educate the consumer to increase customer base and build brand loyalty. Track demo results in real time and input data into the Bitsy’s Brainfood portal.
  • Support additional regional retail accounts based on location and need including but not limited to in-store merchandising and marketing events.
  • Research and organize regional marketing support. Identify strategic sampling events to attend. Identify child-friendly businesses, organizations, schools, and community events to partner with to promote the brand and drive customers to our retail partners. Coordinate product drops in the region.
  • Recruit and lead small team of brand ambassadors in neighboring cities within your region. *Responsibility based on need in the region.
  • Complete weekly reports that summarize the merchandising sales data and marketing events in your region including demo performance, sales support and marketing initiatives and execution at store level, regional event/sponsorship participation and review. Capture pictures for social media support.

Job Requirements & Qualifications:

  • Minimum 1 year experience in sales merchandising, marketing and event promotion. In-store experience in your region and knowledge of event and marketing opportunities in the kid space also preferred.
  • Bachelor’s Degree or equivalent experience.
  • Strong customer service skills. Works well with people. Ability to promote the brand enthusiastically and effectively to others. Positive, engaging and respectful attitude.
  • Experience negotiating with retail managers and in-store employees.
  • Understanding of the kids’ organic food space.
  • In-store product demonstration experience.
  • Independent thinker, passionate and self-motivated. Candidate can also work effectively within a team.
  • Organized.  Knowledgeable in Microsoft Office- Word and Excel.
  • Knowledge of social media preferred. Can actively promote and tap into appropriate networks on Bitsy’s Brainfood behalf.
  • Must be a licensed driver with good record and reliable car.
  • Flexibility with travel. Willing to complete market tours that require overnight stays on need basis.


  • Competitive compensation based on qualifications and experience. Benefits offered. Performance based bonus.

Travel required

Job seekers must live within 25 miles

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