New data reveals a sharp disparity between consumers’ strong desire for organic ingredients and their distrust of voluntary labels, demonstrating a gap in the market for beauty brands.
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New data reveals a sharp disparity between consumers’ strong desire for organic ingredients and their distrust of voluntary labels, demonstrating a gap in the market for beauty brands.
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Research from NSF demonstrates the growing demand for cleaner choices and third-party certification for skincare, cosmetics and soaps, among other products.
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A few key trends are the microbiome, neurocosmetics and personalization.
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At NYC’s Sustainable Cosmetics Summit, it was revealed that 68% of American females purchase natural and organic beauty products.
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Just as Biodynamic products have been gaining significant traction and interest in the organic food market, the same is starting to happen in the personal care industry.
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The demand for natural and organic ingredients in beauty products could change the industry forever. A very positive development.
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In a report by the Soil Association in the UK, a lack of standards for organic and natural beauty products has left 76% of consumers feeling very misled.
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