Strong distribution gains for kombucha and other fermented beverages drove sales up 21% in the past year, but retailers are facing a sharp decline in velocity.
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Strong distribution gains for kombucha and other fermented beverages drove sales up 21% in the past year, but retailers are facing a sharp decline in velocity.
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The demand for fermented beverages exploded in 2017 and took market share away from shelf-stable coconut water, which saw a decrease in sales.
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