Simple Truth, the natural and organic brand from Kroger, has reached $2 billion in sales.
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Simple Truth, the natural and organic brand from Kroger, has reached $2 billion in sales.
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By the end of 2018, 200 Kroger stores will have new digital display technology in its aisles, which will give consumers pricing, nutritional and other information.
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It is being reported that Ace Hardware may open store-within-a-store locations at Kroger supermarkets.
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Seeking to attract emerging brands while staying ahead of the innovation curve, Kroger held its first Natural Foods Innovation Summit, which it expects to host a few times per year.
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As Whole Foods centralizes buying, Kroger is making a bigger play for local brands with its new We Are Local initiative. Smart.
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In order to show that it can compete with Amazon-owned Whole Foods, Kroger has made major price cuts, invested more in technology, and added meal kit options to some of its stores.
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Kroger is testing out a smaller concept focused on “fresh” in Central Ohio called Fresh Eats MKT.
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