Among other things, farmers in the General Mills supply chain will get access to organic farming technical assistance from Rodale.
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Among other things, farmers in the General Mills supply chain will get access to organic farming technical assistance from Rodale.
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This incredibly generous move will bring Rodale Institute’s renowned research, education and consulting capabilities to the Pacific Northwest — now to be called the Rodale Institute Northwest Organic Center at Cascadian Farm.
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Priscilla Zee, business unit director for General Mills’ Natural & Organic portfolio, said that Annie’s is experiencing explosive growth, particularly among Latinx consumers.
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A look at how General Mills is leveraging its market power to spur change on farms, both big and small.
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Very cool! General Mills partnered with the South Dakota farm to invest in the transition to organic and then agreed to source organic wheat from 10,000 acres for its Annie’s Mac & Cheese pasta products.
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General Mills continues to show incredible leadership in soil and biodiversity, as it has committed to advance regenerative agriculture practices on one million acres of farmland by 2030. The company also donated $650,000 to non-profit Kiss the Ground, which will support farmer training and coaching through Soil Health Academies.
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The company is facing a class action lawsuit which alleges that it is “misleading consumers” over the geographic origin of its Cascadian Farm organic products.
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Speaking at the Fortune Global Forum in Toronto, Carla Vernon, president of General Mills’ natural and organic operating unit, explained the company’s commitment to regenerative farming.
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Through its investment in regenerative agriculture and conversion of 34,000 acres of conventional farmland into organic, General Mills is also giving consumers much more transparency into its supply chain.
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In a stunning move, General Mills is converting 34,000 acres — roughly 53 square miles — of farmland in South Dakota to organic in order to meet the supply needs of Annie’s.
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General Mills has given $735,000 to the National Wheat Foundation and the Soil Health Partnership in order to research soil health practices on wheat farms.
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General Mills’ new CEO Jeff Harmening says that innovation and fresh organic products will be critical to the success of the company.
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In its most recent quarterly report, the natural and organic segment delivered strong numbers again for General Mills. No surprise at all.
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Farmhouse Culture, a producer of fermented food products, has closed a $6.5 million Series A. 301 Inc., the venture capital of General Mills, led the round. A very smart investment.
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The venture capital arm of General Mills, 301 Inc., led a $6 million round in organic kale chip company Rhythm Superfoods. The Austin-based producer of organic snacks is on track to do $20 million in revenues this year.
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Organic cottage cheese company Good Culture has raised an additional $3M in funding, with participation this time from the Eisner family, along with previous investors CAVU Venture Partners and 301 Inc., the VC arm of General Mills.
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General Mills has partnered with Organic Valley to help about 20 dairy farms add around 3,000 acres to organic dairy production over the next three years.
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