Delivering the week’s top organic food news
1.21.2026
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The Quiet Decline of U.S. Organic Acreage — and What It Will Take to Reverse It


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For decades, organic has been surging in popularity among consumers, with the sector growing 5.2% in 2024 and topping more than $71 billion in sales.

While that is welcome news, the domestic supply of organic is just not keeping pace, and last Friday, the National Organic Coalition held a webinar titled Why Are We Losing Organic Farms? to discuss this very topic.

From 2021 to 2023, the data showed a decrease in organic acreage for field crops, a significant drop for pasture and rangeland, and little to no change in non-field crops. In aggregate, the decrease is approximately 1.5 million acres from 2021 to 2023, taking into account that we do not have data for 2024 and 2025.

What this indicates is that while the U.S. organic industry has been growing its top-line sales, there has been an increasing reliance on imports, as the total amount of U.S. organic acreage — at approximately 7.5 million acres — continues to decline.

POSSIBLE EXPLANATIONS

Not helping the situation is that many family farms are not being carried on by the next generation, while farmland prices have surged beyond the reach of new and small-scale growers.

The USDA’s $100 million Transition to Organic Production Program was intended to address this issue, and even though it has delivered real benefits, the program’s funding runs out at the end of this year.

Given the scope of this domestic production problem, it is incumbent on us to probe deeper.

Does the USDA’s National Organic Program have the necessary resources to effectively oversee our industry, and is it a well-functioning economic system that encourages new participants to enter the marketplace?

Unfortunately, significant doubts cast a shadow.

Even prior to the current administration taking over, many in the organic community argued that the NOP was under-resourced. This may get much worse, with the NOP reportedly having had its staff reduced by roughly one-third at the end of fiscal year 2025, according to industry sources.

• Not all organic certifiers are enforcing the same set of rules.

For example, some certifiers allow hydroponics while others refuse to do so, asserting that this growing practice violates federal law. This same discrepancy holds with industrial-scale dairies and animal farms, with some certifiers allowing them and others not.

In both of these examples, industry observers contend that a significant number of organic farmers who follow the letter and spirit of the law have been forced out of business because competing on an uneven playing field is not financially viable.

organic factory farms ROP(Image above is from the Real Organic Project website.)

Despite a greater emphasis on fighting fraud in recent years, including the adoption of the Strengthening Organic Enforcement Act, many people believe that fraud remains a massive issue.

“Bad actors have been exploiting the organic equivalency agreements we have with other countries, and untold amounts of fraudulent products are flooding into the U.S., completely unchecked,” said Mark Kastel, executive director of the watchdog organization OrganicEye. “Crops grown in Africa, Asia and Central America are being certified by Canada, but these shipments never touch Canadian soil. Only the paperwork does.”

SYSTEM INTEGRITY IS PARAMOUNT

As the U.S. grows more dependent on imports, monitoring organic farms across the globe becomes increasingly difficult — and raises mounting national security concerns.

Ultimately, if the organic industry is serious about reversing the decline in domestic organic production and acreage, the underpinnings of a well-functioning system must be in place: namely, the National Organic Program has the resources to succeed, the rules are consistent and strictly enforced by all certifiers, and there are severe consequences for fraud.

Growing U.S. organic production and restoring regulatory integrity go hand-in-hand.

One cannot happen without the other.

With gratitude,

Max Goldberg, Founder

This Week's Quick Hits

Quick Hits

* In case you missed them, our Top 5 Organic Food Trends for 2026.


* KeHE has announced the reintroduction of Wild Oats as a new Regenerative Organic Certified® brand with juices, smoothies and pasture-raised eggs.


* How Patagonia Provisions is shifting the beer industry, organically.


* A recap of the recent Winter FancyFaire* Show in San Diego.


* Tradin Organic has launched a new RVO Impact Clusters project focused on sustainable pineapple production in Benin.


* Karen Howard, executive director of the Organic & Natural Health Association, has launched a new podcast called Women Having Conversations.


* At Ama Restaurant in Washington, D.C., the menu in January is being guided by Dr. William Li, a leader in the food as medicine movement.


* The $1,500 per person pop-up in Los Angeles — with Bloomberg confirming that the restaurant will only break even.


* Amway loses a $3 billion dispute after Mexico seized its 692-acre organic farm.


* Applications for OSC’s Packaging Innovation Awards, to be presented at Expo West in March, are being accepted until Feb. 12.


* The blooming interest in ear seeds.


New Organic Products

New Organic Products

Watermelon Love from Suja Organic is at HEB and Instacart

Watermelon Love from Suja Organic

Made with key ingredients watermelon, strawberry, lemon and dragonfruit, Watermelon Love from Suja Organic is an excellent source of Vitamin C. USDA certified organic, Non-GMO Project verified, vegan and gluten-free, it contains 1 billion CFU of probiotics and no added sugar. Available at HEB and on Instacart, with broader nationwide distribution rolling out in the next couple of months.
organic moringa capsules from kuli kuli

Pure Organic Moringa Capsules from Kuli Kuli Foods

Whereas previously only available in powder form, Kuli Kuli Foods has just introduced Pure Organic Moringa Capsules. Each bottle includes a 30-day supply, and two capsules deliver over 1,000 mg of moringa leaf powder, offering an efficient, travel friendly and approachable format. Available online and at major retailers nationwide.  
organic cheese crackers from Cadootz from Rachel Mansfield glyphosate residue free

Cheese Crackers from Cadootz

Influencer Rachel Mansfield has launched a children's food company, Cadootz, and its first product line is a collection of Cheese Crackers. Available in three flavors -- cheddar, sea salt and ranch -- each serving contains 5g of protein. USDA certified organic, Glyphosate Residue Free certified, gluten-free and no seed oils.
Ripple Foods organic plant-based milk, original and vanilla

Plant-Based Milk from Ripple Foods

Ripple Foods has introduced an organic version of its Plant-Based Milk in two varieties -- original and vanilla. Featuring the company's signature pea protein and made with five ingredients or fewer, it is free from the top nine allergens and contains no gums or oils. Available at select retailers, including Target, Hy-Vee, Wakefern, ShopRite and Harris Teeter.  
This Week's News Items

Weekly News Summaries

First Course
Dairy Reporter

Good Culture Announces Majority Investment from L Catterton, Valuing the Company at $500M

By Teodora Lyubomirova

Over the past three years, Good Culture sales have increased nearly four times, while helping reignite a cottage cheese category that grew nearly 60% over the same period.

The Cornucopia Institute

Congress Authorized Organic Cost Share Payments — Farmers Are Still Waiting

Congress had authorized these payments last year, but the money has not been delivered. Without this reimbursement, many small organic farms cannot afford to remain certified.

LinkedIn

Big Tree Farms lands $10M Investment

By Benjamin Ripple

The Bali-based pioneer of organic palm sugar products has secured a significant investment from Mirova.

FoodBev Media

Om Mushrooms secures $6.5M Line of Credit to Fuel Expansion

By Sian Yates

Om Mushrooms, a San Diego-based functional organic mushroom company, has secured a $6.5 million line of credit from JPalmer Collective to support its next stage of growth.

Second Course
OrganicEye

FTC Complaint Filed over Horizon Family Brands' acquisition of Maple Hill

Citing serious antitrust concerns that would increase market concentration, reduce competition and harm family-scale organic dairy farmers, OrganicEye has formally requested that the FTC investigate the proposed acquisition.

Center for Food Safety

Lawsuit Challenges Trump EPA's Latest Approval of 'Forever Chemical' Pesticide

The insecticide was approved for use on golf courses, lawns and a host of food crops, including apples, oranges, lettuce, spinach and tomatoes.

Waste Dive

National Organic Standards Board rejects Compostable Polymers, Puts Paper on Watch

By Maria Rachal

While the NOSB is concerned about contamination from synthetic polymers broadly, it’s open to evaluating individual substances or narrower use cases such as fruit stickers or collection bags.

Third Course
Grocery Dive

Kroger sells Vitacost.com To iHerb

By Sam Silverstein

After buying Vitacost.com for $280M in 2014, the grocer has now unloaded it, with the goal of making its operations leaner and more store focused.

Yahoo!

Texas AG Ken Paxton accuses Grocery Stores of Using Pesticide on Organic Produce without Customers' Knowledge

By Jarrod Wardwell

AG Paxton said federal law requires organic produce be rinsed after it's sprayed with chlorine and suggested the current practice may be against the law.

PR Newswire

Go Raw changes Ownership

Juggernaut Capital Partners has sold the organic snacking brand to USK Capital, the family office of Uday Kotak.


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This Week's Quick Hits

Quick Hits

* In case you missed them, our Top 5 Organic Food Trends for 2026.


* KeHE has announced the reintroduction of Wild Oats as a new Regenerative Organic Certified® brand with juices, smoothies and pasture-raised eggs.


* How Patagonia Provisions is shifting the beer industry, organically.


* A recap of the recent Winter FancyFaire* Show in San Diego.


* Tradin Organic has launched a new RVO Impact Clusters project focused on sustainable pineapple production in Benin.


* Karen Howard, executive director of the Organic & Natural Health Association, has launched a new podcast called Women Having Conversations.


* At Ama Restaurant in Washington, D.C., the menu in January is being guided by Dr. William Li, a leader in the food as medicine movement.


* The $1,500 per person pop-up in Los Angeles — with Bloomberg confirming that the restaurant will only break even.


* Amway loses a $3 billion dispute after Mexico seized its 692-acre organic farm.


* Applications for OSC’s Packaging Innovation Awards, to be presented at Expo West in March, are being accepted until Feb. 12.


* The blooming interest in ear seeds.


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